True marketing is a science. Numbers are constantly analyzed and several different techniques are conducted and test to make sure the campaign will stay effective and maximize profits. For some reason, people think it’s different for online marketing.

Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.

Split testing is a way to bring the science back into marketing, because the truth about marketing is that what worked for one person may not work as well for this new marketing campaign.

Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.

The test is done several times until the marketing company finds an ad that they feel is the perfect combination and a sure bet to increase sales.

Split testing is the only precise way to gauge which ad campaign will work the best. You cannot merely read someone else’s advice on how he made a killing online and assume the same approach will work with your product or service.

Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?

Of course not. Marketing is responsible for breaking down and understanding the audience of the product or service they wish to sell. Until you understand and reach your audience, you will never make a dime. It all starts and ends with the audience.

These small differences and attention to details is what separates an effective ad campaign to one that fails miserably.

Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.

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