So, how do you go about building trust with others? First of all, you take the time to get to know them and find out what they are all about. It is easier to do that face to face, of course, but it can also be accomplished in cyberspace if you are willing to really work at it. But, why go to all of that trouble to do any of that anyway?

Yes, it is, as you have to build solid relationships with your readers, for online business development purposes. Remember that your goal is to make money, and for that you will need people – lots of people, to visit your site regularly. However, generating visitors by itself is not enough.

Think about it in these terms. Let’s say you launch an incredible new product. You advertise everywhere that you can think of. During the first few months the number of unique visitors to your site goes up by 100%, which is feasible, but better than that, your sales go off the charts.

In your new found bliss, don’t forget that the journey towards one-time sales is a very short trip. It’s not much good if you make six figures for the early months, as the next eight months of very poor results, due to none of those customers returning, won’t compensate. You won’t be able to grow a successful online business enterprise this way.

It’s important to get repeat visitors during every month of the year. How is it possible to do this? You build a relationship with each one of them. And no, you don’t have to know them all by name, but you will want to pay a great deal of attention and give them what they want to keep them coming back – again and again.

People who visit your site are visiting for a reason, they are looking for something which is often very specific. They could very well be looking for your product, but if they don’t feel appreciated, they are not likely to hang around.

Here are a few reasons why reader relationships are so important to your site:

1. They have friends. After all, you really don’t know who is coming to your site to look at your content. One thing that you do know is that they have a sphere of influence with someone. That sphere can be yours if they are truly satisfied with their relationship with you.

2. They have money. So long as they trust you, you may well be able to convert them from a visitor to a customer who uses your services or products. This is the way to create potential for repeat trade.

3. They represent a segment of the population. Whatever their connections, they can be useful to you in building a better business. For example, those who own an online business can provide organic back links, those who operate blogs can bring you in as a guest writer, those who like to social bookmark can help create expert status for you, if they link to your work.

Don’t treat readers as numbers, they could be very important to the future of your business. Connect with them.

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