How To Write An Awesome About Page
Posted by Nik Imran | Posted in Web Development | Posted on 23-01-2010
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Imagine that you’ve met a friend on the Internet. Let’s call him John. He’s invited you to stay at his beach house in Hawaii. You’ve never seen John face to face. Would you trust him blindly, or would you want to check him out before staying with him? You’d probably want to check him out – I would. Why? Because I would need to trust a person I’m going to spend time with, and knowing more about someone is a way to build that trust. We learn to trust someone as we get to know them. Trust grows through knowing a person. That’s why the About page is important. People who consider becoming a subscriber want to know whom they are following. They want to be able to trust you. And they need to like you. After all, you wouldn’t hang out with someone you don’t like, would you?
What should a basic About page include?
1. A picture of yourself – Put up an image of yourself. People like it. You don’t have to look like a film star! Even better, you might want to publish a video of yourself.
2. An overview of what your blog is about – Share your elevator pitch (the short explanation of what your blog is about) and then expand the explanation. This is the perfect opportunity for you to explain why you’re different from the other bloggers who write in your niche. What makes you special?
3. Contact information – Your readers want to have the feeling that you’re within reach. Of course you should never publish your email address directly into your blog because there are spambots that harvest email addresses. You can use a contact form. Or you can put an image of your email address into your blog, so it can’t be picked up by spambots.
4. Share interesting information about yourself – Maybe you like old music? Perhaps you’re good at tennis? This is the time to introduce yourself to the world. Make sure to not only include why people should read your blog. Have something to share that others might find interesting as well.
5. Write in first person – This may be more personal, but I find it annoying reading an “About” page that writes in third person, especially when it’s obvious that they write it themselves. How would I know? They’re not well known nor do they have a big audience.
6. Write your goals – Goals are great motivation for many. This is also true when reading the goals that others set for themselves. If you have a goal which is related to your blog, it would be a good idea to share them with your readers as well, so they can relate to you.
Usually, people who consider becoming a subscriber want to know whom they are following. They want to be able to trust you. And they need to like you. After all, you wouldn’t hang out with someone you don’t like, would you? Get an About page already if you still haven’t.
Nik Imran is the creator for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more.
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