When you look at your statistics, you’re always looking to see how many unique visitors you have to your website development. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, how do you do this?

Readers visit your website each day. They are there for information to start. They may return because they like what they see, they believe that you are charming or witty, or they want to get to know you more before they buy anything from you. You could help this process by letting them know you are a real person and visiting their site as well.

Everyone is a REAL person but not everyone comes off like they are. Business owners who intentionally stay aloof from their readership set themselves up for all sorts of scathing comments. They are like royalty in ivory towers – high and unreachable.

Remember that you are only one side of the online business development equation. Your visitors, as potential clients, represent the other side. If you don’t have traffic, how can you make a sale? You need to build a solid relationship with your visitors, or why should they be loyal to you, at all?

Who are you?

Everybody needs to know that they matter in the eyes of others. They can matter to their families, friends and even the people they do business with. Think why hair salons and barber shops are so popular. The business is based on delivering a finished product AND building a relationship.

If you are in business online, you must know that your readers need to know if their presence is important. They are visiting you for a reason. Again, what is it?

It would be na?ve to think that each person that visits your website or blog is there because of you. The chances are that they didn’t even know your name before they clicked on the link they found in the search engine. After they leave your site, they many never remember your name again unless you do something to change that.

What do you want?

You have interests. You started your online business because of an interest or a passion for something. Your readers also have passions. The material that you provide could be very valuable to anyone who is trying to become an entrepreneur, realise the dream of homeownership or buy a new vehicle, for example. You’re more likely to find out about your readers and what they want, if you take an interest in their needs and desires. If you need some support to get it all done fast, consider hiring expert virtual assistants!

Now, your website is about the business that you are building, but knowing something about the people who are getting you there can help your business to evolve. As an example, the information you provide may be about how to organise your life and your business, but most of the people who visit your site are looking for information on personal coaching. Starting a personal coaching line of products will meet their needs in a new and more focused way because you took the time to find out about their interests.

How may I help you?

Here are a few ways that you can get in touch with your reader’s interests:

• Through surveys
• By offering contests through guest blogs
• Think about a “customer spotlight” or “reader spotlight” on your site
• Send out feedback emails with purchases

Readers have interests too and they are important for you to know. Now that you know who your readers are and how you can help them, use those tools to find out what they want. All you need to do then is to give this to them! You will certainly see more readers, new customers and increased sales, just because you made the effort to really find out about them, what they wanted and then provided it to them.

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