We all want to be viewed as experts in our particular niche. It can mean more traffic, more sales, more credibility and greater visibility. Your readers and social bookmarking services and sites can help you get there.

When you find something that you love to read, you want to tell everyone. You want to remember where it is located, as well. This is the essence of social bookmarking, after all. When you provide good quality content, your readers are happy. They are sometimes so happy that they will bookmark your content on their favourite social bookmarking site.

You can come across social bookmarking services and sites for everything under the sun. Readers can tag content, videos, pictures and more. You can create your own account with these sites and add icons to your blog or website content pages. The sites don’t copy your content but index a link to it when someone bookmarks it. The bookmarked content or media is voted on by other members of the site. You could even be featured on the front page. That could bring you more readers.

There is one crucial point: Readers won’t bookmark your stuff if you don’t try to build relationships with them. Listen to what readers say in surveys and make changes on your site or to your products. Knowing that they are being listened to is a feather in your cap.

Keep going from here. Your readers may be writers in their own right. Take the time to find out what your visitors really like. If they have blogs, read and comment on them. Bookmark posts that you find interesting. You might find some of their content already bookmarked and you should leave comments and vote on this.

Whenever somebody posts on your own blog, make sure you respond in turn. This is a way of starting a new conversation. It can be as much a fact-gathering mission as curiosity about those who read what you write or buy your products.

Your material may end up being bookmarked on certain sites, such as StumbleUpon or Digg, where people may vote for you. Social bookmarking drives visitors to your web presence and helps to establish you as a trusted expert. You should select social networks that are appropriate to your niche.

If readers like and trust you, they may be more inclined to use social bookmarking to interest others in your work too. It’s a two-way street, do the same thing for them by tagging their content as well and visiting their sites. You can see a mutual relationship emerging between the business and the reader. If you’re looking for an expert to take care of the details for you, to get the ball rolling, consider hiring professional virtual assistants to get it all done, fast.

Blogging

On average, one in three of your readers will have a presence online in some way or other. The majority of these will likely be blog sites. They could be fully fledged businessmen like you, blog in their spare time or be classified as a “professional” blogger.

Find out about them by visiting their sites. If you have your own blog for your business, have a category devoted to reader news. Tempt them to send information by offering discount coupons or giveaways if they give their web address to you.

Now, go to their blogs. Absorb what you find there and find out what they are interested in. Leave helpful comments that show you actually read the posts and not just wishy-washy “I came to visit you to say hello.” Put some effort into it and be involved.

If you have an RSS reader, you can include all of their sites in it so that you will be notified when there are new updates. Participate just like any other follower of the site. Everyone will appreciate the quality interaction.

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