Does it bother you when you’re looking for a product to buy and you get routed through several web pages before you even see a picture of the product? Nobody wants to have to do this. Make it easy for visitors to become customers and set up your e-commerce website development so that it is a breeze to navigate through.

Draw an analogy with the navigational system that you might find aboard an airplane. The navigational system lets you know that you are heading where you want to go. It also signals you when you are off-course.

You can use site maps for navigating your website. A site map lists the breakdown of where you can find useful information on the site. It includes topic headings and links to those pages. When the customer goes to a site map, they have the option of going to a general location or to a specific point of interest.

With online business marketing, there is a rule that many of the “clued-in” website owners follow: Take fewer than three clicks to reach any destination. It is said that the customer who is made to work too much in this way, will quickly look for a site that is more user-friendly. It is essential that you employ good navigation, as you could lose more business than you think, before anybody even sees your product.

From the homepage to the product page needs to be a very short trip. Set up your site so that it has drop down menus, is easy to read, has well labelled buttons and other features that ensure that your site is truly user-friendly. When any cursor runs over a clickable link it will turn into a hand or even change colour. Always make sure that you test all your pages and links before you go live, to ensure that links are not broken.

When you advertise on other websites, you include links to your website. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page is used so that the potential client goes directly to where the product is. For a category of products, the landing page would take the customer to the location (aisle, if you will) in your virtual storefront where these products are viewed. The customer can then click and read a detailed description or simply click and buy if they wish.

A landing page can be some way to find out information. Content can be contained therein, which describes the product, attached to a clickable button that links to the virtual store. For eCommerce businesses that want to use customer interest to create email lists, the landing page can include a form for capturing that information before proceeding to the actual product.

Always keep in mind that products that are easy to find have a much better chance of generating sales. When you are creating your website, set up and design your pages with the goal of making it easier to link them all together, and don’t forget, that if you ever need any assistance with design or online business marketing strategies, a professional virtual assistant is just a quick Google search away!

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