Search Engines want to do a proper job for the masses of searchers that use them weekly. Doing a proper job is rather simple, it involves getting that searcher to a website that will satisfy their need, i.e. the keywords they chose to enter into the search. If the search engine can do this and the searcher has a successful visit to one or more sites offered at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is happy and will use the search engine again, and it maintains it’s traffic which means that advertisements placed on it can demand a good price.

So it is obvious why the search engines do not like to be tricked into offering a searcher a website that does not answer their question. After a few experiences of irritation caused by a search engine listing irrelevant sites the searcher may well use an alternative engine, convert to that engine, and the business is lost. The search engine companies are therefore very keen to stay ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask obviously have massive resources and a good amount of these are used in combating the trickery. They will keep up with the scams and will basically not list any sites which are promoted in this way. Not good news for the business as they may be wholly unaware of the processes being used, but will unavoidably suffer the most from the “punishment”.

So trying to con the search engine is a waste of time, although it may bring in income for a SEO Company in the early stages, these will quickly melt away as either the client realises that the business brought to his site via the Online Marketing is useless or the search engine spots the trick.