If you have made the decision to take up the services of a SEO Company you have in all probability done this with a view to increasing your internet trade. So it would seem obvious that you need to ready your workforce for an increase in this area and make sure that you can maintain the additional sales.

Ideally the SEO Company will have given you an estimate of the number of “hits” you are likely to get once the method achieves it’s goal of getting you a good Search Engine Placement positioning, but clearly these will not all come straightaway. As the position increasingly improves so do the visits to the website. So in fact you will be able to steadily increase the number of sales that you accomplish over a period of approximately two months. This should give you plenty of time to adjust production for example to meet the growing demands. It will also allow for any issues that arise to be ironed out whilst demand is growing rather than the difficult transformation from low level sales one day to a deluge the next.

That said this comparatively gentle improvement can, over the two months, have a incredible affect on your business. While you have been intent on the immediate issue of ensuring product goes out of the door it is probable that other areas also needing attention will be overlooked. Your supply chain may be one of those areas. If you swiftly and without warning, double the amount of raw material you order from a supplier will they be able to meet that demand? If they can, will the delivery times be affected? It may be a good idea to have consultation with members of your supply chain to let them know your strategy and forecasts and ask them to point out any potential issues at the start of the process. Obviously there is no guaranteed order and the discussion may allow latent problems to be overcome.

Finance and cashflow is another area that may well be affected by a quick increase in sales and therefore production. What are customer payment terms like, do they cover the situation of increased supplier bills or will the business suddenly see their cash flow situation tighten uncomfortably as suppliers stipulate payment for the higher volumes of goods before the sales invoices are settled? It may be that the cashflow situation will not arise due to the credit terms fixed with both supplier and customer but even so an expansion of staff to deal with the larger picture may be vital.

Lots of other areas of the organisation may need new members of staff to cope with the increases in sales. From the obvious in the sales team and production, to the less obvious in Personnel, management and customer service the need for extra staff may be across the organisation. Again knowing the forecast sales should let you to anticipate these needs and you should prepare for a recruitment campaign as soon as you know the increase is as expected. It can often take a minimum of two months to bring new staff to the business and at least a further month for them to have anything but a draining effect on the business.

So make sure of good forecasting at the outset of your Online Marketing campaign and plan well for those nice to have problems.

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