Astonishingly in a survey of web designers, 24% of them didn’t even know what SEO was and 10% didn’t think SEO was a necessary part of the website creation process. This kind of surprised me, because if Search Engine Optimisation isn’t part of your web design process, then how do you know if your web site will be spotted on the world wide web.
I am not advocating that all companies require the services of a Search Engine Optimization Company. Some of the big blue chip companies run through millions on advertising every year in order to stamp their brand name into your subconscious. Consequently they most likely don’t need a lot of intense SEO activity. Certainly not to get their trademark known to the general public or the target group they are aiming for. Type Dell for example in Google and the first FOUR sites that emerge are Dell websites. The theory is that you already know “Dell” as a household name. That isn’t so for a lot of small businesses.
For the hundreds of thousands of small to medium size businesses, even a modest advertising budget is a extravagance they just can’t afford. So instead, you invest in working in partnership with a good Web Design Company or a Freelance Web Designer. That’s a good place to begin you feel. Patently over 90% of businesses think the same way as you, so don’t get too hung up about alternatives just yet. Web Designers mainly live, breathe and talk code. The design of a website, is seizing what you the business owner impart to the Web Designers, and they convert that information into web pages which reflect the goods or services you want sell. Just like any other company, Web Design companies will aim to use the latest technology to make your web site “State of the Art” And again I have no specific objections to someone paying good money for what will most likely be a great looking site.
On the other hand a great looking site is kind of worthless if nobody is looking at it. You can heap money on the latest Flash Menus, such as those ones which fade in and out. Looks ”with it” on your homepage, but Google can’t see them. If you embed a link to another page here, it won’t be followed. To a Web Designer this isn’t a piece of bad design as such, but the results are huge for Search Engine Placement. Other common practices are –
Applying the same title text
on every page. To the Search Engine Companies like Google this looks like the content of every page is the same and so the uniqueness of your website is low and so your ranking falls. </p>
<p>Applying “Click Here” or “Learn More” as the linking text. This is great if you desire to be ranked for “Click Here” or “ Learn More”. Better to use the actual topic keyword, which is more informative for the consumers and the Search Engine Companies.</p>
<p>So if Web Designers are a bit too inward facing and technology driven, how do you promote your great looking, super charged website? My advice is to add a reputable Search Engine Optimization Company into the process. If the Website is already designed, it is still not too late, as a review and redesign could boost your Search Engine Placement and increase sales dramatically. As well as reassessing a list of good practices which are specifically aimed at the text used on the web pages, such as “Key Words” and the coding behind the pages, a good Search Engine Optimization Company will join forces with online publishers and blogs. Online Marketing is a major optimization process and requires the creation of many articles to promote your market sector, your business and specific keywords that you use in your website. Search Engines acknowledge reliable and truthful articles about you and your business. They reward that information by gradually increasing the Search Engine Placement you enjoy. As I suggested this is not an instant process, and as such, it is not something a web designer wants to devote a lot of their time to. Online Marketing is a entirely different skill set from web design. Typically the breadth of business, financial and life experience required to turn out numerous articles on a wide range of businesses, fits a more mature person who has been exposed to several different situations and has seen all sorts of market and financial conditions. A good <a href="http://www.onlinemarketinglh.co.uk/" target='_blank'>Search Engine Optimization Company</a> will supply you with a long term partnership, and adapt your web site and your <a href="http://www.onlinemarketinglh.co.uk/" target='_blank'>Online Marketing</a> as your company changes, or as the outside world undergoes various technical, political and financial cycles. </p>
<p>So just remember <a href="http://www.onlinemarketinglh.co.uk/searchengineplacement.htm" target='_blank'>Search Engine Placement</a> is as important, if not more important than a super duper web page. Set some of your Web Design budget aside for Search Engine Optimisation (SEO). You will definitely not regret it!!</p>
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