If you look at people when they are browsing magazines in the store, when they find one they are interested in, they usually only look for specific articles and put it back if they don’t find what they want. They look for headlines and titles that catch their eye. The same goes for online business strategies on the Internet. If you’re willing to invest a little bit of your time, you can quickly learn to write titles and content that will have visitors stopping in for a spell.

Title Basics.

The title is very important and not just an afterthought. Use the title to help optimise the page. Here is an example. If your website development is about chocolates (a sweet re-occurring example), the content should be related to confections. Keep in mind that your title should not just refer to the keyword chocolates, though.

A well-optimised title will include some or all of the following:

* Keywords – You have yet another place on your webpage that keywords can be used to help significantly improve your rankings. Carefully choose your keywords and mimic phrases that people are likely to use.

* Hook – What is going to entice people to keep on reading? Give them a hint. “How to Make Chocolate Bananas” is an interesting choice. Readers know just what they will be learning. The use of numbers is even better. ”11 Ways to Prepare Chocolates” gives them a good idea that they won’t have to work too hard and you will be explaining it all quite simply for them.

* Focus – Don’t take up two lines with your title. Use as few words as possible that will appeal to readers and also include a keyword or a keyword phrase. To reinforce that title, use that keyword again in the first sentence of the opening paragraph.

Even if you have great titles on articles you would also benefit from a headline on your webpage. Remember the article is just one bit of information on your page. Don’t forget that headlines can be optimised as well.

* Font size – Your headline needs to stand out from the rest of the information on the page. Use a larger bolder font, but definitely nothing too flowery. You don’t want readers to raise their eyebrows and click away.

* Use keywords – Tell them what it is all about. Use that keyword so readers know what all of the information will pertain to.

* Use a link – When someone runs their mouse across the headline they will realise that it is clickable. The link can point to the homepage, a site map or another useful location to visitors.

Titles and headlines are front and centre on your page. Make them brilliantly eye-catching and enticing so visitors will really want to stay and read more. Are you getting the idea? Your website development can be far more exciting to the search engine crawlers with just a few simple, quick and easy changes.

Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!

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