Over the past 10 years the world has seen an growth in the number of producers. This is due to an increase in the use of the worldwide web by the general public and the way in which IT has progressed and changed. It is this change in technology that has started a new wave of performers (such as Bombay Bicycle Club) who can become renown in a very short space of time by the use of the internet as their key marketing strategy. This growth in the so-called “bedroom musician” can be put down to the rise in different marketing methods available to the general public at little or no cost. These Online Marketing methods can be identified in sites like Myspace and Youtube, both of which permit users to make available songs and videos without a charge, thus allowing them to gain general popularity on the internet before they are even committed to a record label. The rise of Scottish bedroom artist Calvin Harris has been attributed (by even himself) to the day he logged onto Myspace and let the general public to listen to his music. This shows not only the clout of Online Marketing but also that it has a place outside the typical business arena.

This rise in the bedroom musician, whilst down to the use of social networking services can also be attributed to the use of search engine placement. Without the use of search engines performers marketing just online would remain unheard of, and it is the correct use of Search Engine Placement that has let these musicians create their careers. If someone is searching on line for artists in a chosen genre or music and the website of a new musician is listed at the top of the list then it is more likely to be played and to gain appreciation from the general public. It is common knowledge within the music field that good promotion is sometimes all that is required to get someone a record contract. To help them sell music through the use of online promotion it is possible to create a scenario whereupon a site has thousands of views and as a result of that, comes to the attention of people high-up in the music sector, thus throwing a relative unknown to celebrity. This is how things took place for many of today’s rising stars.

Search engine placement is something that can be hard to carry out without the knowledge of certain aspects of the way in which search engines work. This is why it may be that the services of an SEO Company might be of use to the bedroom singer, this cost being considerably lower than other marketing costs. It is something that might seem uperfluous but without the correct knowledge concerning search engines and how search engine placement works it would be advisable to employ an SEO Company.

As we can see, it is the growth in the use of online services that has caused a rise in the reputation of the bedroom musician, something that has caused a new niche in the music business, allowing virtual unknowns to follow careers in music. This shows that online marketing has its position in the modern world other than just being used for traditional business marketing.

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