As a Website Optimization Firm it is crucial that you offer a good level of service to your clients, which includes results applicable to them at all the way through. If not you will spend all your energy locating new clients because the old, unsatisfied ones, stop doing business with you in search of a more effective provider, who can actually deliver the goods. This is obviously not a great way to build up a financially sound business, keeping a client is far less costly than bringing in a new one!

The whole intention of Online Marketing, and in particular search engine optimization, is to create increased business through an internet site by the positioning of that website higher up the search engine results pages. This works on the reasoning that, the higher up the listings the website is listed, the more the searching populous will view, click through to the page and at the end of the day, with a bit of luck purchase from it. Of course this is right, but there are some further details that really need to be considered and accepted by the Website Optimization Company if the actual intention is going to be attained and the client contented.

The main thing here is that the website optimization firm could actually make a spectacular improvement to the Search Engine Placement of a business’s website, but the actual numbers of visitors to that business’s website would remain almost static. Why? It hard to argue that moving a website from page 345 of the search results to page 6 is a not a spectacular improvement, it is. The optimization company will have moved the website hundreds of pages higher than it was, sounds great. However, the reality is that virtually no searchers will look beyond page 1, possibly 2 at the best, so being on page three, four or even six is just as bad as page 345! No one goes that far and therefore no clients will click through to the site.

Alas this is where a lot of website optimization firms go wrong, they promote services, albeit the minimum package, that will make an improvement such as this but will basically show no return to the client. This client is then faced with a decision, should he, as recommended by the Website Optimization Company, pay the additional money for the “next package up” when the first one was no good? Or does he cut his losses and try a different firm who may actually be able to achieve the goal? The problem here is that the “standard package” was just not worth anything to the client at all and as such it should not have been sold to him. All that has been achieved at this point is that the effort and expense that the optimization firm went to in order to attract the client (which is not insignificant) has been put in jeopardy for a short term fee. It would have been far more appropriate to charge a fair fee for achieving a result that can be seen and felt by client and optimizer alike, so that the trust and confidence in the deal is developed. It is only in this position that the optimization organisation will start to retain those all important clients and develop long term business.

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