5 Pointers to writing an Online Marketing Article
Posted by | Posted in Online Business, Promotion and Marketing | Posted on 05-12-2009
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It’s important to know the five essential elements for effective internet marketing articles. These are the 5 tips:
1. An interesting hook or angle:
The top line needs to induce the reader to ponder or at the very least compel them to look a little closer. The opening line also needs to be targeted to the audience you’re trying to attract.
2. Effective use of keywords:
You should always to use your keyword as part of the article’s title. That’s not to say they should be placed randomly, instead you should use them wherever it makes the most sense to. Keep in mind, using keywords too many times in one article will not garner the results you want to achieve.
3. Good content is important:
The language should be active and keep the tone positive. In general, readers are more responsive to articles supported by facts, figures and statistics. The best internet marketing articles are also supported by interesting anecdotes and stories.
4. Proper focus of the article:
There might be many pieces to the puzzle, but, an efficient internet marketing article should concentrate and focus on just one to two topics, keywords or keyword phrases. Pay special attention to what keywords you choose since stronger keywords usually results in stronger back links to your site.
5. Work on a resource box.
An internet marketing article’s main focus should always be to draw increased traffic to your website. Increased traffic can oftentimes lead to more sales, so remember to have hyperlinked keywords leading to your website. The better your site’s rank, the better your chances that page will draw a greater number of visitors.
Moreover, think about integrating these extra few tricks to your marketing strategy:
1. Introduce the AIDA approach within your piece. AIDA stands for: attention, internet, desire and action.
2. Use the 7P’s of effective marketing within your article. The 7 P’s are: product, price, place, promotion, position, preference and people.
3. Strive for a balance of the 3-Q s: quality, quantity and quality.
4. Keep in mind that modern attention spans are significantly shorter and write with that in mind.
5. Constantly seek to improve your writing skills to stay ‘fresh’.
6. Orient your article towards results.
Bottom line, internet marketing article writing is a craft that will take you time to master. The more you write, the more efficiently your thinking process will pave the way towards better writing.
If you want more information on Internet Marketing, I invite you to visit us for more Internet Marketing Tips
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