YouTube Video Marketing Expert Tips & Advice
Posted by Grant C. Roberts | Posted in General Advice | Posted on 03-04-2010
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We all know that online video is the wave of the future. It’s growing leaps and bounds every month and more and more people are spending more time watching it. So if you’ve got a product or company to promote you need to get moving. YouTube is the biggest video sharing site so here are some quick tips to help you take advantage of YouTube for marketing.
All videos are auto-captioned now at YouTube. That means when you upload it the system will pick out the dialog and create captions for it. This used to be a time-consuming endeavor that many video marketers suggested doing. Why? It expands your video’s content outside of just the standard metadata. It creates text that can be searched by all search engines and that means more results or better results. Subtitles also work to help with it as well and if you can create a subtitle set for your video you should certainly do that as well. That will help your video be seen as much as it can.
Youtube Marketing is a tricky thing. You can’t just throw a video up there and think it will go viral. It might, but if there’s no call-to-action in the video you’re losing potential customers and sales. You have to at the very least include a clickable link to a website with more information or a buy now link if you’re selling a product. This has worked wonders for many products and services and showed remarkable sales growth.
Aside from sharing videos YouTube is also a social network. Millions of people are there and many are trying to do the same thing. So in order to get people to be more friendly and more likely to interact with your videos, you must do the same. YouTube rankings are not only based on visits and title, description and tags. They also take into account these social interactions like commenting, subscribing, playlist additions and embedding. That means that you need to go and spend some time doing the exact same thing on videos from other people. Doing that will make them more friendly and more willing to do it for you. While you might not be embedding a lot of videos in your company pages etc, you can drop comments, like and subscribe to channel. Doing that shows you are an active part of the community.
Of course you have to have good content. If your videos are dull, drab and uninformative, you most certainly will not be getting a load of views. You need to take your information and present it in a compelling way. A way that will make others want to watch the video, share it with friends and click on any links you provide. This is more difficult than you might think. Overproduced videos generally don’t fare well on YouTube and the ones that are successful are the ones that are realistic. The ones that speak to the viewers more than widely aimed television commercials and other videos do. By making your information and content accessible to the masses, you’ll be more likely to get some interaction from them.
Sure, all of that sounds easy but mastering the ins and outs of YouTube Marketing is a massive task. That means you will need all the information you can get and there are many valuable resources available on the Internet and in book stores. Being well prepared is the key to success in using YouTube to market your company or product. If you’re not careful you’ll just end up spinning your wheels and wasting time and money. To get the most out of your YouTube marketing campaigns you need to know how to get the best results.
To learn more about video marketing and video SEO, or VSEO, visit ReelSEO. ReelSEO offers video marketing news, information, tips, advice, and best practices to help internet marketers make the most out of their online video efforts.
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