The Story Of Juicy Couture Company History
Posted by Chris Channing | Posted in General Advice | Posted on 03-06-2010
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The Juicy Couture company history started in 1994 when Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The company achieved success specializing in maternity jeans that were stylish and comfortable.
In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.
The two originally started the clothing line from their home in Pacoima, California. In an effort to expose the brand to the public eye the girls decided to send their designs to major celebrities such as Madonna, JLo and Cameron Diaz. It wasn’t long before someone recognized the girl’s talent; Madonna was noticed dressed in low a riding draw string pants and a form fitting zip up hoody with “Madge” embroidered on it. The incident caused almost instantaneous success for the company. Soon Hollywood was full of star studded Juicy Couture. Madonna’s outfit was named the “Tracksuit”, and it eventually became the company’s most famous design. The word Madge hardly ever appears on Juicy Couture clothing anymore. The suits have the signature slogan Juicy on the backseat of each set of the pants.
The Juicy duo wanted to spread the word about Juicy Couture and expand to the east coast. So, they planned an east coast party to debut a new line. The event was successful enough, and shortly thereafter Juicy Couture set up a boutique in NY.
During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.
In 2002, Juicy Couture expanded their clothing line to Men, Children, & even dogs. Doggy products included, carriers, dog beds, toys, leashes, clothing and collars.
In 2003 Liz Claiborne Inc. Bought Travis Jeans Inc. From Gela and Pamela for the price of $53 million they were also given a percentage of the future proceeds. Today Gela and Pamela still remain presidents of the fashion line and still design the fashion concepts.
With aid from Liz Claiborne, In 2004 The Company became a world known brand. Juicy Couture expanded their woman’s products introducing lines of handbags, jewelry, swim wear, shoes, perfume and cologne. Today the company continues to offer the most fashionable and comfortable clothing in the industry.
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