How Fashionable Clothing Brands In USA Changed The Face Of Fashion
Posted by Chris Channing | Posted in General Advice | Posted on 10-06-2010
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Fashionable clothing brands in USA are following in an age old tradition. There has always been an interest in fashion and clothing. In biblical history, Jacob showed his love for Joseph with a multi-colored coat. Chinese emperors were depicted with ornately detailed robes. Rich men and women of Europe went all out with wigs, tights, buckles and frills. People’s interest in style hasn’t changed, but the looks certainly have.
The USA’s early immigrants brought with them the styles they were used to. The styles changed, but the immigrants were more concerned with survival than what the lords and ladies were wearing to the ball. That phase, too eventually passed, but survival and ruggedness has always been a landmark of American style.
The major American style icon today, the blue jean, was created with the needs of hard-working physical laborers in mind. The denim fabric and rivets were to make a hardy, long lasting pair of work pants. The new pants were patented in 1873 by Levi Strauss & Co.
Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880′s. Today, Van Heusen markets higher end business casual and suits.
Goose down had long been a quilt filler when Eddie Bauer patented his puffy goose down coats designed for outdoorsman. In only six years he was providing the US Army Air Corps with such products. Today, the coats can be seen worn by the trend setters of the world.
Casual style has had its effect on the rest of the world. In societies in which form was more important than function regarding fashion, function and comfort have become the forerunners. America is a country in which a person who earns their millions by hard work is more respected than someone who is simply born to it, giving the rough and rugged look its honored place. Even the brands that have come along more recently rise to the top on casual wear. Jeans and T-shirts fill the malls.
Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.
Calvin Klein is famous for bringing American style to the world. Liz Claiborne started her line to provide affordable, stylish clothes for working women in America. Names such as The Gap, Tommy Hilfiger, Aeropostale, Zumiez, Pacific Sunwear, American Eagle Outfitters, Abercrombie & Fitch and hundreds more have become symbolic of American style. Fashionable clothing brands in the USA will continue to produce this iconic attitude as long as there are people interested in comfortable, trendy clothing.
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